How to optimize your Instagram account for search engines

How to optimize your Instagram account for search engines

Instagram accounts are notoriously difficult to have displayed in search results. Instagram actually blocks search engines from indexing the images, but the profiles themselves can still be indexed. It may be a hurdle, but not an insurmountable one.
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Voice search and local SEO: How to get started?

There were more than a billion voice searches a month, as of January 2018. 40% of those mobile searches had local intent.
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Why Wikipedia is still visible across Google’s SERPs in 2018

Why Wikipedia is still visible across Google’s SERPs in 2018

From queries about products and brands to celebrities and topical events, Wikipedia still features heavily across Google searches – even while our habits as search engine users change (with voice and mobile increasingly having an impact), and while Google itself works to make its results more intuitive and full of rich features. How does Wikipedia manage to maintain this visibility in 2018?
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Organic reputation management & brand protection

Organic reputation management & brand protection

Guidelines for understanding, keyword by keyword, what you need to do to maximize your branded traffic. All you’ll need is Google Search Console and as many days of data as possible.
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Amazon emerges as search advertising powerhouse

Amazon’s search advertising business is on track to generate more than $10 billion in advertising revenues over the next year, according to their Q3 earnings report. What does that mean for Facebook and Google, and what does Amazon need to get right in order to succeed best?
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What startups need to know about SEO and domain names

Tips and tools for startups who are choosing domain names, keywords, and types of content in order to improve their companies’ online reputation.
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Branded search vs direct search: How to optimize for brand-driven queries

Branded search vs direct search: How to optimize for brand-driven queries

How to optimize for brand-driven queries, by dominating direct search results, collecting and organizing queries, and nailing local-three pack rankings.
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Google and Facebook back Berners-Lee’s Case #ForTheWeb

Google, Facebook, Richard Branson, and the French government are among nearly 60 parties who’ve already signed on to participate in Tim Berners-Lee’s efforts to create a contract for the web.
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Google Walkout: What the ‘five real changes’ demanded by staff will entail for the search giant

Google Walkout: What the ‘five real changes’ demanded by staff will entail for the search giant

Earlier today thousands of Google employees across the world walked out of their offices in protest against sexual harassment and discrimination. We take a closer look at what the ‘five real changes’ demanded by staff will entail for the search giant.
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Amazon Advertising tips from Bai and LEGO

7 expert strategies on Amazon Advertising, and how to use AMS and organic impressions to get your brand seen. Tips presented by John Denny of Cavu Venture Partners (formerly Bai) and Luis Navarrete Gomez of LEGO at the Transformation of Search Summit.
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Why a well-crafted SEO strategy is imperative for the holidays

What are the holidays without SEO? Here are tips for companies from B2B to CPG, how to maximize SEO, and common pitfalls to avoid.
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SEO for web designers: What you should know

SEO for web designers: What you should know

Whether you’re building a new site or revamping an existing one, these are the top SEO tips to keep in mind for web design.
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Yandex: Beating Google in Europe’s biggest internet market

Yandex has reasserted its dominance over Google in the Russian market. It has a presence in other countries too and is branching out into numerous other tech verticals. A look at search in Russia and what Yandex is doing well to solidify its position.
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Google’s PageRank algorithm, explained

In their original paper presenting Google, Larry and Sergey define PageRank like this: PR(A) = (1-d) + d (PR(T1)/C(T1) + … + PR(Tn)/C(Tn)). We dive into what that really means.
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10 fun facts (and a typo) from the original Google paper by Larry and Sergey

Fun fact #1: “Wow, you looked at a lot of pages from my web site. How did you like it?” – people encountering a crawler for the first time. This and other quality snippets pulled from the original paper presenting Google in 1997.
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How should PPC and SEO work together to gain visibility?

Although it sounds easy in principle, getting PPC and SEO to work together effectively is generally a key challenge. Here are some of the common struggles and strategies for overcoming them.
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Transformation of Search Summit roundup

Transformation of Search Summit roundup

Featured snippets from the Transformation of Search Summit held in NY on Oct 19, 2018. Key highlights and quotes from the full day of speakers and sessions.
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New research: The Era of Ecommerce

New research, The Era of Ecommerce, released today in partnership with Catalyst, finds disconnect between consumer behavior and advertiser spend online.
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